The Call of Duty: Modern Warfare 3 ‘Rank Up XP‘ promotion spotted by Forbes will put codes on bottles of Mountain Dew and packets of Doritos crisps that give players double XP time in-game.

So when you take a headshot from a high level sniper rifle, you won’t be able to tell if they’ve played more of the game guzzled a truckload of potato chips. Perhaps the guy heading a server with every unlock is quite good at Call of Duty, or he’s just consumed more litres of luminous energy drink than you.

There’s apparently no limit to the lengths marketers are prepared to go to shift a big new game, but cheapening your entire unlock and experience system for the sake of a drinks promotion crosses a line we didn’t even know existed.

Where will this end? They should rename the series Call of Dewty and replace all of the grenades with exploding cans of soft drink. Claymores can be packets of Doritos that explode when enemies approach, shredding them with a cloud of tasty nacho shrapnel. Then they’ll see a kill cam replay of their maizy death, sponsored by Pepsi, of course.

I dont see how its a lot.. its combining something 80% of the gamer already drinks / eats with the game they will be playing? there has been promotions with soft drinks / Doritos for years with other games and content online?

Wooh. Slow down. 80% of the gamers? More like 3%. We dont even have doritos or mountain dew in sweden.

u need to try Doritos now!!!

Wooh. Slow down. 80% of the gamers? More like 3%. We dont even have doritos or mountain dew in sweden.

Well its probably exclusive for the US anyways. And i would love to see one of those studies. And how they came you with those numbers.

i agree with Randor, no eating and drinking while gaming
i dont know how many does that in the US
but i know nobody in Denmark who does it

i agree with Randor, no eating and drinking while gaming
i dont know how many does that in the US
but i know nobody in Denmark who does it

I think most people dont. Execpt for the US.

@Killjoy. Cant find anything please link your sources.

oh btw..

http://www.drpepper.com/promotions/ea/

What do you have to say now? ( i just bought a dr pepper and i laughed so hard irl about it having a picture of a BF3 guy standing on it telling me to enter code for in game items and shit?) They did it with bc2 for certain kits and shit.. they will be doing it with BF3...

( make sure you click the arrow where the games are listed you will see bc2 moh.. and more of your "fav" shooters...

Like i mentioned before.. Games do this shit all the time..


So for those who say mw3 is an all time low?... EA and tons of other games ( like i said 2023930 times) has been doing this "marketing" for YEARS!